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Yang Berhormat Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism today said, “Malaysia welcomes the world to witness the prestigious CIMB Asia Pacific Classic, Malaysia. The country will once again play host to the tournament that returns to treat golf fans to four whole days of action-packed star studded swinging action.”
Recognised as the largest and richest tournament of its kind in the region, the second edition of the CIMB Asia Pacific Classic, Malaysia, is expected to draw even greater visitors both regionally and globally as it features an impressive line-up of stars like Jhonattan Vegas, Camilo Villegas as well as major champions Vijay Singh, Angel Cabrera and Stewart Cink.
This is the second year that Tourism Malaysia supports and promotes the CIMB Asia Pacific Classic, Malaysia, as a key event in the tourism calendar of the country. Last year, the tournament drew over 20,000 spectators at the award-winning 246 acre, Par 71 course, The Mines Resort and Golf Club.
Yang Berhormat Dato’ Sri Dr. Ng Yen Yen added, “As the tourism industry has been recognised as one of the 12 National Key Economic Areas (NKEA) in the Economic Transformation Programme (ETP), the Malaysia Government is committed to further develop this sector together with the private sector members. As such, the CIMB Asia Pacific Classic, Malaysia is a great milestone for us. Such initiatives are commendable as the staging of a world-class event in Malaysia continues to position the country as a destination of choice, especially in promoting golf tourism.”
Malaysia, renowned for its beautiful landscapes, is fast emerging as South-East Asia’s golfing destination. There are 207 golf facilities in Malaysia representing an investment of over RM20 billion. Malaysia is truly emerging as Asia's leading golf destination with courses on different kinds of terrain, ranging from highland retreats to beach-side havens. Some courses were designed by luminaries such as Jack Nicklaus, Max Wexler and Ted Parslow.
Sports tourism in the country which currently accounts for RM5 billion per year, is set to become one of the fastest growing segments of the tourism industry which accounted for RM56.5 billion (USD18 billion) last year. To add to this effect, Malaysia recently won the World Travel Award for Asia’s Leading Sports Tourism Destination. This is a significant achievement as the awards has been heralded the “travel industry’s equivalent to the Oscars” by the Wall Street Journal.
The Ministry of Tourism has also targeted to improve the country's position to be within the top 10, in terms of global tourist receipts in 2015. To achieve this target, the Government is set to attract a larger share of high-yield travellers and to capture a bigger share of high growth segments. This is certainly an achievable milestone as Malaysia already ranks top 10 in international tourist arrivals which are compiled by the United Nations World Tourism Organisation (UNWTO).
Yang Berhormat Dato’ Sri Dr. Ng Yen Yen added, “Malaysia is increasingly and actively promoting itself as an organiser and host to various world-class sports events and recreational activities with the aim of becoming a major sports tourism destination in the Asia-Pacific region. The growth of sports tourism has been accelerated by global interest in sporting events and active, healthy lifestyle on the back of the massive expansion in satellite and digital media coverage over the last decade. In fact, the inaugural CIMB Asia Pacific Classic, Malaysia received over 1,457 hours of broadcast in 29 languages to a global audience in over 500 million households.”
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